Hi super happy Special K marketers. I’ll bet you’re really chuffed because you’ve managed to score yourself the viral hit seen here:
In this ‘pretty-rich-ladies-who-buy-nice-clothes’ ad, you tell us to shush. Shush that voice that tells us we are too fat, that we have thunder thighs. 93% of women “fat talk” you claim (I’m sure you’ve the science to back that one up.) And you, oh noble creators of crunchy cereal product, you will change that.
Let’s just hope they’ve forgotten that the voice they are shushing is also yours. You’re pretty well know for fat talk, as I recall.
Yep, Oh Special Ones, you are right up there with the fat-shamers you’re now encouraging us to shush.
Shhhhh! Do you hear me, internal monologue fed to me by the same companies now trying to sell me the idea of fighting you! Shhhhh!
Hrm. I’m starting to suspect that this might just be a marketing ploy aimed at the self-esteem market and that as soon as it stops selling, you’ll be right back to fat shaming me.
I think it was really this commercial, a stunner from my childhood years, that summed up the hypocrisy for me:
How about this, Special K: Instead of playing all these clever, new, Dove-inspired, touchy-feely-crap ads, you play your old ads, followed by a sincere apology. Then I might buy what you’re selling. As it stands now, it’s probably just time for you to Shhhhh!